We gives Londoners vibe-first food & drink recommendations and reservations in one place - simply put, defining the vibe of your day/night out and locking it in.

Named Sitch - after the phrase "So, What's the Sitch?" from Kim Possible - we’re trying to help businesses boost their discoverability and popularity in this beautiful city, but also help Londoners go to the places they're really interested in, because the recommendations ultimately come from the people.

Right now, finding any place to eat or drink based on a vibe is fragmented because you use multiple platforms to get all the information to make your final decision. Sometimes, all that effort leads to disappointment because photos are old, reviews are outdated or menus aren’t updated. Additionally, the hospitality industry is still recovering from the post-pandemic hangover as many establishments have been closing at an alarming rate.